In other words, Williams, like Snow, added ‘street cred’ to their respective projects.
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Williams’ personal history of childhood homelessness in New York City and prevalent facial scar, which was sustained in a bar fight, added credence to the series and their fans’ claims of authenticity. Wire fans cite the shows’ authenticity and relation to real events as reasons they enjoyed the series. Williams stated he was attracted to the project because he viewed Snow as the “real live Omar Little.” Williams’ promotion of Snow as an authentic embodiment of Omar Little through social media platforms primed the market, and especially Wire fans, for Tha Bluff’s mainstream release. Williams, who played Omar Little from the acclaimed series The Wire, contacted Snow and Russell after seeing several poignant YouTube clips. Snow on tha Bluff’s executive producer, Michael K. Ultimately, the film’s widespread appeal can be, at least in part, attributed to marketing Tha Bluff within a hyperreal framework following the film’s mainstream DVD and digital streaming release. Despite its controversial subject and non-conventional narrative, Snow on tha Bluff was the most watched film on Netflix Instant on September 11, 2012. Snow on tha Bluff premiered at the 2011 Slamdance festival, and gained widespread distribution on June 19, 2012, making it available on DVD, digital download, and instant steaming via Netflix, iTunes, and Amazon. Shortly after, Russell and Snow constructed a lightly fictionalized narrative around Snow’s footage and began shooting dramatized scenes. The project began when Curtis Snow contacted director Damon Russell, requesting help editing hours of raw footage documenting his everyday life. Snow steals the kids’ video camera and begins filming his daily activities in the Bluff. The film begins with Snow robbing robbing three young people, who obviously don’t come from the Bluff, attempting to buy drugs.
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Tha Bluff seamlessly combines raw footage with dramatized scenes, following real life crack dealer and stickup man, Curtis Snow.
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Atlanta’s most dangerous neighborhood, the Bluff, acronym for “Better Leave You Fucking Fool,” is the setting for Netflix-described “hyperreal gangster drama,” Snow on tha Bluff (2011).